Launched in 1997, Instinct was the first gay magazine to focus on humor as the cornerstone of its editorial. Referred to as a clever mix of Cosmo and Details for gay men, Instinct is funny, hip, and irreverent! This successful formula is what gives Instinct its incredible readership growth and loyalty, unmatched by any other gay publication in today’s market. After only six years of publishing, Instinct grew to become America’s #1 gay men’s magazine. Instinct ‘s vision is to provide readers with a broad range of resources: from travel and entertainment, to fashion and home, to cars and health and fitness. While we entertain, enlighten and laugh with our readers, we do not preach to them. We want our readers to enjoy life and have a good laugh while reading Instinct. Each issue of Instinct provides our readers with a much-needed vacation from the politically correct world.